Disney World has just announced that the merchandise discount for Premium Annual Pass Holders will be cut from 20% to just 10% from January 1st 2013. This has angered some Disney fans who say that the ones being hit in recent years are the most loyal followers of the parks – the annual pass holders.
Photo by armadillo444
A Disney World premium pass costs $744.44 per person with sales tax included. If you are a family of 4 you will now pay almost $3000 for annual passes for the 4 Disney World parks, Blizzard Beach, Typhoon Lagoon and Disney Quest. That is a very sizable chunk of change – and a 7.7 percent increase over last year. It isn’t too long ago that we paid a very similar price for tickets which included all Disneyland and Disney World parks.
All annual Disney World pass prices increased substantially last year. The basic annual pass price jumped a massive 10.6 percent to $519. Even Florida residents, a big source of revenue for the parks, now pay $299 for a limited seasonal pass – the biggest increase at 11.2 percent.
We all know that Disney World is investing huge amounts of money in the parks and that will continue in the years to come. Although Disney has not released the exact figures the Magic Kingdom Fantasyland expansion is believed to have cost over $425 million.
But are they right to increase the ticket prices so much for annual pass holders? And then reduce the benefits that they receive?
Most Disney World guests will not be affected by these cuts in shopping discounts as only a small number are Premium Annual Pass Holders. And some may argue that if you can afford $3000 for Disney World tickets for a family of 4 then the effect of a 10% cut in merchandise discount is really not going to mean that much to you.
What do you think? Should Disney World be extending rather than reducing the benefits to Annual Pass Holders? Leave me a comment to tell me what you think.
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